OOB Life
Tags
Brand
Product Design
Redesign
Role
UX/UI Design Sr.
Year
2019
PROJECT
The client wanted a UI refresh and communicate their services through the web with a focus in something simple and clean.
Process
After a call we saw that the project needed more than a refresh. I used the actual architecture as a base to improve it. I started to work in wireframes to get the new content approved, then did some visual exercises with the insights that i get in the benchmark. Finally, when i got approved the design concept i ended to design all pages.
Visual definition
In this phase, I started to experiment with typography to select one that show the feeling of the sector. Then, i defined the colors to use and start to structure the homepage; here i had to change the colors to give power to the brand and finally, ended to define the photography style and icons.