Crehana

Tags

Brand

Product Design

Redesign

Mentoring

Role

UX/UI Design Sr.

Year

2019

PROJECT

Reflect the new image of the brand to the platforms and create a consistent environment between web and app.

Process

As a product team member at the beginning I got involve in the process of rebranding to get all the information and then share it and work it with the team. Then we choose some principal templates like home, class detail and campaign landing to start the exploration and propose improves in the content.

Visual definition

After a benchmark, to understand the education area, we started to make test of colors and explore some extras to add as a secondaries. Then, we explored adicional typographies and with this resources made the exercises to defined the firsts visual alignments.

We create a style guide to document the bases and can keep the consistency.

Also, we created a library to can organize our components and coordinate with the IT team to stablish the design system bases.

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