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Rimac App
Tags
UX/UI Design
App
Android
iOS
Role
UI Designer
Year
2020
Problem
After some research, the Service Design team found that the poor performance of the app was an enormous obstacle for users, as a large part of the target audience used the app to manage their life insurance more quickly.

Challenges

⌛️

Time

The business wanted to prioritize this project and gave the team two months to launch the product in native versions for Android and iOS.

💻

Technology

As a large company with many years in the market, the technology team faced challenges with data access that could affect the app, especially since it was a new product.

😨

Uncertainty

Without a dedicated team or previous support for native devices, our team had many limitations when trying to launch the features we considered important.

Process
Since we were a new team, we agreed with the product manager to follow an Agile UX process to start. This allowed us to work faster and evaluate if it fit our needs. We focused on quick testing, gathering feedback, and delivering small parts of the project to improve along the way.
Design Decisions
  1. I worked on redesigning the login page, Home screen, and password reset process. I was able to streamline the password reset flow for a better user experience.
  2. The first feature we launched was "Reimbursement Tracking," which was divided into two deliverables.
  3. I customized components like grids, forms, navigation bars, and bottom sheets, and established a documentation structure to maintain consistency.
  4. The next feature we launched was the "Clinic Finder," a new flow that wasn’t part of the web version, so we had to developed it from scratch in a MVP version and fast test with users.

As the demand for new features and scenarios grew, my design lead and I decided it was necessary to bring another UI Designer into the squad.

The documentation I prepared beforehand was really helpful in this situation. It provided a foundation for our team to work together on a Design System and align it with the web team’s DS.

Proactive Steps
  1. I took the lead in defining visual styles early and customizing native components for the login screens and app’s Home, which optimized the user experience and accelerated the design process.
  2. I actively coordinated with developers throughout the project, setting up regular meetings to define the handoff process and adapt the web guidelines for the mobile app.
  3. To ensure I was well-prepared for the mobile design process, I researched the operating systems by studying Human Interface Guidelines (iOS) and Material Design (Android).
  4. I worked closely with the UX Designer to rapidly adapt the web user flow for the app’s requirements. With these, we ran the user test and improve the design, focusing specifically on the Reimbursement Tracking feature.